PR/Disclosure Policy

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This is a lifestyle blog written and edited by me, Staci. I have advertising, reviews/giveaways, and Twitter party rates available for you to read through. I can also happily assist you a Social Media Consultant. For further questions, requests or concerns about this blog, please contact me through the form or email me at staci@7onashoestring.com. I reserve the right to refuse any product or service that I feel does not properly align with my demographics or intended purpose of my blog. Family-friendly products only please. Media kit is available upon request. You can also read our Privacy Policy.

Demographics:

  • Gender: Female
  • Average Age: 24-35
  • Status: Married
  • Children: 2 or more
  • Education: Some College
  • Average Income: $25-$35,000
Past Brands Worked With:
brands

Why Use a Mom Blogger:

(via eMarketer):

  • Parenting and pregnancy websites are the top source moms and expectant moms use to learn about products and services.
  • Moms mention brands an average of 73 times per week compared with just 57 among males.
  • 90% of moms are online vs. just 76% of women in general.
  • 66% of moms believe word of mouth is credible.
  • 18.3 million internet users who are moms read blogs at least once a month. {although they predict numbers to be higher because some may not differentiate between a website and a blog}
  • 3.9 million women with children write blogs in the US. By 2014, that number will jump to 4.4 million.

(via BlogHer/iVillage):

  • 87.1 million women online are active on a weekly basis in social media… including blog interactions, Facebook, message boards, and other social networking sites such as Twitter.
  • For the 20+ million BlogHer Network audience, engaging in reading blogs is their number one regular online activity, above watching TV, visiting Facebook, or reading other traditional media sources such as newspapers or magazines.

(via NPD Group, Inc):

  • 55% of active social media moms said they made their purchase because of a recommendation from a personal review blog.
  • One in four of moms have purchased a children’s product because of a recommendation from a social networking site or blog.

Read more about Social Media Mom’s Influence.

This blog accepts forms of cash advertising, sponsorship, paid insertions or other forms of compensation. All compensation is agreed upon prior to writing to for both my time and energy to create the content.

The compensation received will never influence the content, topics or posts made in this blog. All advertising is in the form of advertisements generated by a third party ad network. Those advertisements will be identified as paid advertisements.

The owner(s) of this blog is compensated to provide opinion on products, services, websites and various other topics. Even though the owner(s) of this blog receives compensation for our posts or advertisements, we always give our honest opinions, findings, beliefs, or experiences on those topics or products. The views and opinions expressed on this blog are purely the bloggers’ own. I am pretty set in my ways and am not easily swayed by the words of others. The reviews you will receive are thought through and well tested.Any product claim, statistic, quote or other representation about a product or service should be verified with the manufacturer, provider or party in question.,

This blog does not contain any content which might present a conflict of interest.

This policy is valid from 04 May 2011

To get your own policy, go to http://www.disclosurepolicy.org

 

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