Blogging 101 – Make Your Previous Content Work For You

Blogging 101 Previous Content

Blogging 101 Previous Content

You have been writing some awesome content lately. Maybe for the past year, and maybe only for the past few months. Either way, it’s pretty great. You’re seeing comments on posts, they’re being pinned like crazy, and then… then it stops.

But… that post is still pretty awesome, even it’s a few months old.

That’s right. It just needs some momentum. One of the largest problems that bloggers face is buried content. We write these amazing posts and they end up buried under newer posts. Being older doesn’t make these posts less valuable, it just makes them less accessible. Over the years I’ve tried a few things to help unearth this previous content–some of my best posts–and I wanted to share them with you today.

Here are three ways to make your previous content work for you.

  1. Use your sidebars to visually display your best posts or categories. Adding images from your top posts or categories to your sidebar is a visual way to grab the attention of your readers and direct them to your best previous content. You can easily make square buttons in PicMonkey or Photoshop with images that represent each post or category that can be switched out as often as you’d like. You can see an example of this at the bottom of Staci’s sidebar.
  2. Pin your content to group boards. Group Pinterest boards are a great way to get your content in front of some new eyes. Pinning previous content can begin the sharing cycle all over again. A good rule of thumb is to wait a few weeks between pins or until your previous pin has 50 or more repins before pinning that previous content again. Of course, always check the rules stated in the group board, as different boards have different rules.
  3. Make your best content easily accessible in a spreadsheet. Something you can do to save time is to gather all of your posts in a spreadsheet. Add a link to the post and pin, and make an extra column to keep track of the dates you share. Not searching through your blog every time you want to “bump” your posts can save a lot of time. Every time you share these links, make sure to create a catchy way to present them. Instead of, “sharing this recipe from last year” write something like, “This apple pie recipe is to die for!”

As a blogger, sharing previous content is just as important as writing great new content. Write once, and share it over and over again.

I’m Becca Ludlum, and I am thrilled to be here at 7 on a Shoestring today. Staci is a blogger who I respect and admire, and I love how she shares all of her tips and tricks with her readers. She invited me here today as part of my book launch tour. As a blogger and blog mentor I’m often asked how to start, grow, or monetize blogs. I decided to write Everything But the Posts: Tips, Advice, and Templates From A Blogger Who Has Been in Your Shoes to help bloggers who want to create or grow their blog.

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Dallas, Texas Mom Blogger of 5 from toddler to teens living the dream... from home! Blogger and Brand Ambassador with reviews and family lifestyle content with a focus on family, travel and cars. Contact me at You can also find me on Twitter and Instagram as @7onashoestring


  1. Great tips Becca. I love the spreadsheet idea. I think it will help if I start it now that my blog is up and coming, so that I will have an organized system once I reach the level I would like to be.

    Raki (Outside the Box Mom) recently posted..Growing Up Fisher (& Life Through the Eyes of 11-Year-Olds)My Profile

  2. Great post! I need a spreadsheet! Having the column with dates for when content has been shared is awesome!

  3. Thanks, Raki! It’s always better to begin earlier! I wish I did!

  4. Thank you, Jamie! I love keeping track of the dates I share – it’s a good reminder to share great content again and again!

  5. Great post! Thank you for the info!!

  6. Great tips! And thank you Becca sharing this. I’m always up for learning more and I have wondered what to do with those old posts. I’ve pinned a few but love how the sidebar idea.
    Camilla recently posted..Can DNA influence you as you’re writing your life story?My Profile

  7. I started one… and really need to pick it back up! Such a great idea.

  8. Becca has great ideas when it comes to blogging… and otherwise. 🙂

  9. The sidebar idea has really reduced my bounce rate and keeps readers on my blog longer. Plus, it makes pinning super easy for them to read the post later if needed.

  10. Brilliant! Never thought of the bounce rate. Thanks! You have a great site by the way!
    Camilla recently posted..Can DNA influence you as you’re writing your life story?My Profile

  11. These are great tips! Thank you for sharing! I always try and use older post links in my newer posts and I have been trying to share my older posts too!
    Kim Delatorre ( recently posted..12 Delicious Pies Even Your Pickiest Eater Will Enjoy!My Profile

  12. Camilla, isn’t her site great? I love the colors.

  13. These are some great tips for keeping post fresh and relevant!

  14. Do you have a suggestion for a plugin to display on your sidebar or do you suggest to DIY?
    Emily recently posted..Get 7GB Free Storage with OneDrive #WindowsChampionsMy Profile

  15. Thanks, Ladies. Truly appreciated. 🙂

  16. Becca did a fantastic job at pointing out simple ways to keep our content fresh!

  17. I am not sure if Becca knows of a plugin, but I actually crop the photos and then do the HTML code… then add the Pin It button below.

  18. I’ve been working on this very thing this week, going back and updating seo from my old blogger blog and repinning the updated posts. Thanks for the great ideas.
    Becca recently posted..Simple Ways to Bring Jesus in to Your Child’s Daily RoutineMy Profile

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