I have not written a Blogging 101 post lately and figured it was time. After watching my hits soar to about 10 times my normal traffic on January 1st (thanks to 1 post) a few friends asked me to share my SEO tips. So, here is a quick how-to on SEO Basics to set up your post to be SEO friendly.
Search for the Google longtail and try to incorporate that into your title. For instance, when I begin to type “photo a day” into Google, I am immediately given these results:
- photo a day challenge
- photo a day instagram
- photo a day ideas
Therefore, I now have 3 Google longtails to choose from. I chose “photo a day challenge” for my title.
Now that I have my keyword/phrase, I want to make sure it stands out to Google when it crawls my post. I call it out by using H2 tags, bold, italics, and alt tags on images. Plus, I want to use my keyword within the first 100 words of my post. I normally use it in the title, use it in an initial H2 tag, and then within the first 1-3 sentences of the post. I will also bold it to make it stand out.
Then, if the picture warrants the same keyword, I will use it in the alt tag for an image or two. If it does not really go with the picture, I will choose another SEO friendly, keyword rich phrase in its place.
Finally, I use Yoast SEO as my SEO plugin. I have used another but found this one to be the best. Therefore, in my focus keyword box I will once again enter my keyword. I skip the SEO title and then copy and paste the title in the Meta Description. I typically add more keyword phrases into a relevant sentence after the title. The image above was not a content heavy post so I did not feel the need to do so.
That’s it. Other than my tags… which I try to limit to certain categories and use less than 4 of… this is how I SEO every post. I was thrilled to see my January 2013 Photo a Day Challenge post do so well. (Which reminds me… using backlinks within your own posts is also a good way to utilize SEO). I hope that you were able to at least get a little help from this quick tutorial. My post on Tuesday generated a almost a half a month’s worth of traffic and the best part? Over half was organic traffic from search engines!